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BetterComp: Making Market Pricing Actually Work for Growing Companies

The Challenge

Compensation decisions at mid-market companies often happen in spreadsheets. The HR leader pulls data from three or four salary surveys, manually cross-references job titles, builds formulas to account for geography, and hopes the logic holds up when a hiring manager asks why the offer for a senior engineer in Austin differs from one in Boston. It works until it doesn't—usually around the time the company hits 200 employees and suddenly has 15 open roles across four cities.

The problem isn't a lack of data. Most companies subscribe to reputable surveys from Mercer, Radford, or Willis Towers Watson. The problem is making that data usable at scale without a dedicated compensation analyst on staff. Legacy tools exist, but many were built two decades ago and require significant customization just to get started. For companies between 100 and 500 employees, the options have historically been either spreadsheet chaos or enterprise software that costs more than the problem warrants.

How BetterComp Approaches It

BetterComp, founded in 2019 by a team with deep roots in compensation technology, built its platform specifically around the market-pricing workflow. The core idea is straightforward: ingest all the survey data a company already purchases, normalize it, and then automate the matching of internal jobs to external benchmarks. What makes the execution notable is how much of the manual work disappears.

The platform handles data from virtually every major survey provider—Mercer, Aon/Radford, Korn Ferry, Culpepper, Willis Towers Watson, and others—loading new survey data within 24 to 48 hours. Once loaded, users can create what BetterComp calls "PayMarkets," which are customized views of compensation data that reflect a company's actual talent philosophy. A company competing for engineering talent in Seattle but paying at market median elsewhere can build that logic directly into the system rather than managing it through spreadsheet gymnastics.

The job-matching process, typically the most tedious part of market pricing, uses AI to suggest matches across entire job families. According to BetterComp, users can match a whole job family in three clicks rather than manually mapping each role. When survey data updates annually, the system maintains those mappings, reducing the rework that makes many compensation teams dread survey season.

Reporting is another area where the platform invests heavily. Users get access to more than 60 standard reports plus unlimited custom reporting at no additional cost. The dashboards surface trends in market alignment and pay equity, and exports are designed to be presentation-ready for conversations with executives or board members who want to understand the company's competitive position.

Who It's Built For

BetterComp positions itself for companies ranging from 500 to 500,000 employees, but the sweet spot appears to be growth-stage companies with enough complexity to need structure but not enough headcount to staff a full compensation team. Series B and C companies with operations spanning multiple cities or countries fit the profile well, as do established mid-market firms modernizing away from Excel-based processes.

The platform integrates with major HRIS systems—Workday, Oracle Fusion HCM, SAP SuccessFactors, and UKG Pro among them. For Workday users specifically, BetterComp holds status as an official partner, syncing employee and job data automatically. Companies already invested in these systems can connect their compensation data without building custom integrations. Organizations managing numerous surveys will find particular value; one reviewer noted their company processes nearly 100 surveys through the platform.

What Customers Are Saying

User reviews paint a consistent picture of a platform that delivers on its core promise. On G2, where BetterComp holds a 4.9 out of 5 rating across 15 reviews, customers frequently highlight the time savings. One user described the experience: "The ease with which you can match or update a match across all pay markets in one step is such a time saver." Another noted the system handles "nearly 100 surveys" while maintaining an intuitive interface.

The company's customer support model draws particular praise. Rather than routing users through a ticket queue, BetterComp assigns dedicated customer success managers who work directly with clients. Users describe implementation as "completely painless" with "great support for implementation and our day-to-day needs." Notable customers include Airbnb, Nvidia, Target, and Five9, suggesting the platform can scale with companies as they grow. Five9's Total Rewards team publicly credited the platform—combined with a recent integration with real-time offer data from partner Compa—with helping them make "smarter decisions" when pricing competitive roles in AI and machine learning.

Getting Started

BetterComp operates on a subscription model, though specific pricing isn't published. The company recently introduced BetterComp Prime, a package aimed at smaller organizations that bundles Mercer market data with the platform, lowering the entry point for companies not yet purchasing their own survey subscriptions. Enterprise pricing is custom, and free trials are available through the sales team.

Implementation timelines are notably short for this category of software. Because BetterComp's team handles survey data loading rather than leaving it to customers, the technical lift is minimal. Companies with clean job architecture data can be operational within weeks. The vendor handles initial configuration, training, and ongoing survey updates as part of the service model.

Key Takeaway

For mid-market HR leaders tired of managing compensation in spreadsheets but skeptical of enterprise software complexity, BetterComp offers a focused alternative. It does one thing—market pricing—and does it with enough automation and integration to make the process sustainable without a dedicated analyst. The platform won't replace a full compensation planning suite, but for companies whose primary challenge is making sense of external market data, it addresses the problem directly.

Learn more at bettercomp.com